Wednesday, February 6, 2013

Davison Designs are a Hit at Vegas SuperZoo


Davison designs made their mark at the Las Vegas SuperZoo trade show, held September 11-13th, when Hydro Toys and the adorable Pugz collection were showcased. 

With a total of an estimated 900 exhibitors, the National Show for Pet Retailers showcased Davison licensing partner, Hugs Pet Products, who was pleased to display several Davison designs.

Hugs debuted their 2013 catalog at the show, which included popular Davison designs including the Hydro Toys and the adorable Pugz collection of apparel and accessories.  The Hydro Toys are a line of chewable dog toys that act as a sponge.  It can be filled with water and as the dog chews and plays, he or she is staying hydrated as well.  The Pugz boots are almost identical to the Uggs boots that human wear, which will keep feet warm and cozy in cold weather. 

“We had interest from everywhere! We saw major retailers and industry spokespeople like Wendy Diamond and Charlotte Reed. Plus, we met with magazine reps from Dog Fancy and Modern Dog,” said Hugs Pet Products marketing representatives Kristie Vossler, who also said  that Hugs’ social media existence helped them associate with a larger audience.  “Social media played a major part in gaining visitors to the booth. We were able to interact with other attendees and spark interest in our booth and products.”

One crowd-pleasing product was Hugs’ new Davison-designed Jaws collection, which is a dynamic chew toy line with easy rubber tines that massage gums and remove plaque. It is also an edible treat to keep dogs busy and satisfied for hours.

“Everyone loved the new products, especially the Pugz and Jaws lines,” said Vossler.

Modern Dog is even promoting the Davison-designed Jaws collection on their website saying, “Chew on this…literally! Hugs’ Chew Core is just what the doctor ordered for promoting pet dental health. The veterinarian-approved Chew Core satisfies a dog’s instinctive tendency to chew, while its durable, molded rubber tines gently massage pets’ gums, safely removing plaque and strengthening jaw muscles. Pups play and the Chew Core does the rest!” 

Davison and Hugs were also able to meet Holly Madison from “The Girls Next Door,” who is also making her way into the pet product industry with her new company, Lucky Pet Products.
Pictures and videos from the event can be seen on several social media websites including Pinterest, which is Davison recently joined.  All of the products that were showcased at the show are also sold online and retail stores. 

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.

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