Inventionland in the Media

Inventionland, America’s largest invention factory at over 61,000 square feet has attracted attention from a variety of sources. The facility houses 16 unique themed sets where Davison “creationeers” work to develop new products, packaging, and marketing strategies. Featuring a pirate ship, a race track, and a giant robot head among other creative settings, Inventionland is George Davison’s response to the challenge of keeping his new product development staff inspired and motivated.

One result of the unconventional office design is that Inventionland has been featured on multiple media outlets. In 2008, approximately two years after the factory opened, Inventionland was featured in the 2008 Ripley’s Believe it or Not annual publication, “The Remarkable Revealed.” The book called Inventionland a “Tree-mendous Office,” referring to the tree house office space used by Davison’s founder and CEO, George Davison. A representative from Ripley’s said about Inventionland, "Honestly, I felt a little like Alice shortly after she fell down the rabbit hole. I was positively blown away." The book is available through stores and online.

Mr. Davison and Inventionland were also featured in Entrepreneur online magazine in 2008. The article, titled “Creative Genius,” likens Inventionland to a “real amusement park,” and profiles the facility and its creator, calling the facility a “creative wonderland” and lauding Mr. Davison for building the unconventional space to “get his employees out of their cubicles and into a place that inspires creativity.”

Another popular publication to recognize Inventionland is The Wall Street Journal. The famous magazine named Inventionland as Workplace of the Week at the end of December 2011. The write-up called the creative location a “Workplace Wonderland,” and described the way in which different locations were intended to foster various types of ideas. The article also featured pictures of the spaces, including the pirate ship Discovery, complete with creationeers hard at work on deck.

PayScale, a career and salary search service, featured Inventionland in an article about non-monetary perks. According to the article’s author, non-monetary perks such as Inventionland’s creative and playful environment, “do far more than just help retain workers. They also promote productivity and engagement, foster workplace alignment, and help work teams bond.”

These are just a few of the mentions that Inventionland has received in the media; the Davison invention workplace has been featured internationally, as curiosity about the facility’s unique features and atmosphere increases. Groups wishing to visit Inventionland can request a one-hour tour via the Inventionland website: www.inventionland.com. Inventionland offers free tours to schools and similar community-based organizations, but companies and corporations can visit as well.