Davison-Designed Products Sold by Sears

As time goes on, Davison continues to rapidly add to its expanding list of retailers.  In August of 2011, only a few months after Davison announced that they had reached the 900-store milestone, Ross and Shop NBC were added to the list, bringing the total count of different stores that have carried Davison-designed products and packaging solutions to 1,000.  

“Setting our mission one day to have inventions in 1,000 stores would be like a school boy believing he would have a Super Bowl ring on his finger someday,”said founder and CEO George Davison.  “The light at the end of the tunnel was so far away, I didn’t know if we’d ever reach it.   We climbed that hill, and we’re smashing through 1,000 stores today!”

One of the retail outlets that have sold multiple Davison-designed products is Sears. Officially founded as Sears, Roebuck & Co. in 1893, Sears began as a mail order catalog and opened its first stores in 1925. With over 2,248 locations as of 2010, Sears has established itself as a steady presence among multinational department stores.

Davison’s innovative RCV Leveler has been sold by Sears.  The product was conceptualized to solve the problem of ensuring that Recreational Vehicles (RVs) are level to make sure that refrigeration fluids flow the way they should. The other existing product at the time for leveling an RV required that the user take measurements from inside the RV.

In response to this issue, Davison developed the RV Leveler, a two-part product that enables the user to quickly and easily determine if the vehicle is level. The base communicates wirelessly via radio with a corresponding handheld device that operates even beyond 30 feet away. The simple LED display lets the user easily see where adjustments are needed: green for level and red for non-level. 

Another Davison-designed product to be sold by Sears is the Party Traveler. Initially developed by a client who came to Davison with her idea, the Party Traveler provides a neat and easy way to transport food.  Traditional methods, covering with plastic or foil, don’t always do a proper job of keeping the food inside protected. The initial design was inspired by deviled eggs, though once the client brought the idea to Davison, it was expanded, so that not only deviled eggs, but many other treats can be easily taken from house to event.

The Party Traveler includes a universal base, egg tray, cupcake/muffin tray, pie/cookie/cake tray, veggies/chips tray, and a tightly locking lid. The veggie, pie, and cookie trays rotate, and all of the trays stack neatly inside the unit so that everything can be stored easily in one place. Made of lightweight material, the Party Traveler can go anywhere, and the material is simple to clean.

The Trik Stik, another innovative product inspired by a Davison client, has also been sold by Sears. The Trik Stik is designed to provide extreme sports enthusiasts with an obstacle to jump. While there was an existing market with many items that provided the opportunity for skateboarders, skaters, and bike riders to jump ramps and rails, the Trik Stik offers an advantage that many others do not.

The Trik Stik’s design enables riders to adjust the height of the obstacle as their skill increases. The sticks can be positioned between ramps and rails or on their own. The two-piece design means that the arm moves out of the way if the rider does not jump high enough, and two models, the deluxe and standard version, give versatility to extreme sports enthusiasts looking for different things.

“The once unthinkable has happened — our products have now sold in 1,000 different stores. It’s an incredible day for the company and for all of us. Thank you to everyone who has been part of this mission of making dreams come true.”

A typical project is not licensed, sold in stores or profitable.