Davison Employees are Regular Attendees at Trade Shows

In a continued effort to get that Davison “D’ on store shelves, employees from the company’s Licensing Team and Business Development Team often attend large trade shows around the country.

“The goal each time we attend shows is to continue to advance exposure for our clients and their ideas,” said the President of Business Development.  Davison does this by using the trade shows as a way to meet with existing companies that they have presented products to, meet with new prospective companies they want to present products to, network with REP groups and take part in buyer meetings and discussions.  In addition to meeting with lots of companies, Davison also uses its time at trade shows to plan follow-up meetings at Inventionland and other facilities.

Most recently Davison’s President and Vice President of Business Development attended the 67^th National Hardware Show in Las Vegas.  According to them, there were two key exhibits at the show, Drillcraft and On the Edge Marketing, that displayed Davison designs.  Those two were certainly not the only ones interested in Davison though.  The company’s President and VP also met and mingled with the following retailers at the show: The Fulham Group, Ontel Products, Zibra, Dynamic Paint Products, Century Drill Tools, Drillcraft Tools, Trillium Worldwide, JGR Copa, Camp Chef, Nothern International, Mac Sports, On the Edge Marketing, Char Broil, Wild Sports, Len Fest Media and Metro Designs.  

“[Our VP] actually followed up with a company tour of On the Edge Marketing’s facility while on a trip to a buyer meeting with Petco,” said our President.

The end result of all of these meetings?

“Davison is committed to improving the method from idea to store shelf, so that Davison clients have the best opportunity for exposure when it comes to getting noticed. Davison is slowly, but surely, strengthening the road from idea to store shelf, refining the stages that are critical in getting noticed,” he said. “These meetings have allowed us to continue to shore-up the hardware and lawn and garden categories, which will benefit our clients tremendously.”

While Davison regularly attends trade shows in a number of industries, it does not promise that any particular client product will be, or is likely to be, presented or discussed at a trade show.