Even more important than the master bedroom or the great room,
the kitchen is the number one room that consumers take into account when
purchasing a home. If a home buying decision can hinge on the features offered
in the kitchen, it’s no surprise that consumers are just as critical when it
comes to choosing kitchen products and appliances. In order to successfully
create and market a kitchen product, it’s important to know what consumers
often look for when purchasing these products.
Eco-Friendly
In this day and age, sustainability is a much bigger issue than it has ever been. More and more people are trying to do their part to lessen their impact on the environment without affecting their daily routine. Products that boast easy recycling, eco-friendly materials and energy efficiency are in high demand. If your product can help consumers make a change for the better while reducing waste or energy consumption, you’ll be one step ahead of the rest.
Space Saving
More often than not, a family will have more kitchen “stuff” than kitchen space. Whether your product requires countertop or storage space, kitchen space is a hot commodity. In order for your product to make a big splash, you’ll need to have a space-friendly design. Smaller is better. If your product simply cannot function within a small design, features such as simple and easy storage options will increase your marketing capabilities.
Tech-Friendly
With all the available technological possibilities, consumers are looking for the most up-to-date products and appliances. This goes for the kitchen as well. No matter how simple your idea or design, implementing technological capabilities will push your product ahead of the rest. Tech-friendly products and stream-lined designs are important when connecting to the new generation of consumers.
Convenient
The days of the stay-at-home mom are quickly receding. More and more households are headed by two full-time working parents. Often, time saving food preparation is a priority and kitchen products that help facilitate this are in high demand. If your product makes meal preparation or kitchen clean up easier, there’s a good chance that it will succeed.
Good Value
While consumers are particular about the products they use in their kitchens, they are also always looking for a good value. Not only do they want to feel like they are getting a good price, but they also need to feel like the product is worth what they’re paying for it. Offering a top-of-the-line product that only carries a big ticket price will limit your market. If your product is a bit pricey, try offering a budget version as well. Your consumers all have varying incomes and the amount of money they are willing to spend on a kitchen product will vary as well. To some, the price is more important than the quality.
The number one goal for any inventor is to offer a product that people need or want to buy. The more you appeal to their wants, the easier it is to make them feel as if they need your product. By offering an eco- and tech- friendly product that uses limited space and makes food preparation more convenient, at a fair price, you will most certainly catch the eye of the consumers in your market.
Do you have an idea for an invention?
Eco-Friendly
In this day and age, sustainability is a much bigger issue than it has ever been. More and more people are trying to do their part to lessen their impact on the environment without affecting their daily routine. Products that boast easy recycling, eco-friendly materials and energy efficiency are in high demand. If your product can help consumers make a change for the better while reducing waste or energy consumption, you’ll be one step ahead of the rest.
Space Saving
More often than not, a family will have more kitchen “stuff” than kitchen space. Whether your product requires countertop or storage space, kitchen space is a hot commodity. In order for your product to make a big splash, you’ll need to have a space-friendly design. Smaller is better. If your product simply cannot function within a small design, features such as simple and easy storage options will increase your marketing capabilities.
Tech-Friendly
With all the available technological possibilities, consumers are looking for the most up-to-date products and appliances. This goes for the kitchen as well. No matter how simple your idea or design, implementing technological capabilities will push your product ahead of the rest. Tech-friendly products and stream-lined designs are important when connecting to the new generation of consumers.
Convenient
The days of the stay-at-home mom are quickly receding. More and more households are headed by two full-time working parents. Often, time saving food preparation is a priority and kitchen products that help facilitate this are in high demand. If your product makes meal preparation or kitchen clean up easier, there’s a good chance that it will succeed.
Good Value
While consumers are particular about the products they use in their kitchens, they are also always looking for a good value. Not only do they want to feel like they are getting a good price, but they also need to feel like the product is worth what they’re paying for it. Offering a top-of-the-line product that only carries a big ticket price will limit your market. If your product is a bit pricey, try offering a budget version as well. Your consumers all have varying incomes and the amount of money they are willing to spend on a kitchen product will vary as well. To some, the price is more important than the quality.
The number one goal for any inventor is to offer a product that people need or want to buy. The more you appeal to their wants, the easier it is to make them feel as if they need your product. By offering an eco- and tech- friendly product that uses limited space and makes food preparation more convenient, at a fair price, you will most certainly catch the eye of the consumers in your market.
Do you have an idea for an invention?
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